![]() ![]() ![]() They often last more than one day and can vary in size, but usually they have more attendees than meetings. Think of conferences as supersized meetings. Others might plan a variety of activities closer to home to encourage staff to bond in an informal setting. Some may send their team for an all-inclusive weekend trip to an out-of-town resort. Incentives can take different forms depending on the company organising them. In this context, the goal of an incentive is to thank people for their great performance, boost morale, or increase employee loyalty. They include all types of travel rewards a company offers to individual staff, teams, or partners (e.g. Incentives are probably the most fun part of the MICE segment. Catering is often kept simple and there’s rarely an entertainment program. The purpose is to bring together people from one company, industry, or project to address challenges, discuss plans, and set goals. They can vary in size from only a small group of senior executives to larger gatherings like annual shareholder meetings. Meetings are usually a single-day event held in hotel conference rooms or at convention centres. Take an even deeper dive into MICE Meetings Still, the four pillars remain largely unchanged. However, demand for hybrid and virtual events skyrocketed due to COVID-19, leaving a deciding mark on the MICE industry. In recent years, the trend of moving smaller gatherings to virtual spaces occasionally was on the rise. In the past, the overwhelming majority of all these event types were held in person. However, many organisers now add leisure elements to larger events to better engage attendees and create a more memorable experience.Ī closer look at the four pillars of MICEĪs outlined above, the MICE sector is made up of four main event types: meetings, incentives, conferences, and exhibitions. Leisure events like concerts or festivals fall into a different category. Traditionally, MICE encompasses mostly business events. The main goal here is always to bring professionals together, foster connections, promote new ideas, and push growth. It makes up a big part of global business travel since every industry has regular events of some kind. In recent years, the terms "meetings industry" and "events industry" have been gaining popularity as alternatives for MICE. MICE is an acronym that stands for meetings, incentives, conferences, and exhibitions. Keep reading to find out about each MICE segment, which technology is used, the types of jobs and careers that are available, and much more. But there’s still a lot more to know about MICE. In a nutshell, it’s a key segment in the hospitality industry and, depending on a hotel’s set-up, MICE can generate over 50% of a property’s revenue. If you already know that it’s got more to do with meetings than fuzzy rodents, you’re on the right track. But what does MICE stand for? And what is MICE? You’ve probably come across this acronym many times: MICE. ![]()
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